🌯 Chipotle Launches Temporary Tattoo BOGO Promo Just in Time for Summer Vibes

 

🌯 Chipotle Launches Temporary Tattoo BOGO Promo Just in Time for Summer Vibes

June 12, 2025 | Food & Retail News

In a bold blend of burritos and body art, Chipotle Mexican Grill has rolled out a limited-time BOGO (Buy One, Get One Free) deal—triggered not by a coupon, but by a temporary tattoo.

Yes, you read that right. Starting this week, Chipotle fans who wear a Chipotle-branded temporary tattoo to any participating location can unlock a free entrée with the purchase of another. The offer is part of Chipotle’s new summer campaign aimed at younger customers and social media users who love creativity—and burritos.

🎨 Tattoos That Taste Better Than They Look

The tattoos aren’t your average dollar-store stick-ons. Chipotle collaborated with indie artists to create a line of temporary tattoo designs inspired by Mexican culture, fresh ingredients, and cheeky food humor. Think avocados with sunglasses, burritos doing backflips, and peppers with attitude.

The designs are available online and through pop-up events in major cities like Los Angeles, New York, and Austin.

📢 How It Works

To claim the BOGO deal:

1. Apply any official Chipotle temporary tattoo (visible on skin).

2. Visit a participating Chipotle location.

3. Show your ink at the counter.

4. Get one entrée free with the purchase of another.

The promotion runs through the end of June, while supplies last.

📱 TikTok Fuel & Gen Z Appeal

With hashtags like #BurritoInk and #ChipotleTattooChallenge, the campaign has already taken off on TikTok and Instagram. Thousands of users are showing off their temporary tattoos in creative ways—some even syncing the reveal to burrito-wrapping ASMR or guac-scooping dance trends.

Chipotle’s Chief Brand Officer described the campaign as a “fun, low-commitment way to celebrate fan creativity” and promised “more surprise rewards for those who really lean in.”

🚨 Limited Time Only

The tattoos are expected to be in high demand, and Chipotle says the BOGO deal is strictly first come, first served. Fans are encouraged to check Chipotle’s official channels for tattoo availability, event pop-ups, and participating locations.

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🌯 Final Wrap

In a fast-food world increasingly shaped by culture and content, Chipotle’s tattoo BOGO deal shows how brands can think outside the bowl. Whether you’re in it for the free food or just a cool temporary sleeve, one thing’s for sure: this summer, the best flavor might be worn, not just eaten.